Bulgarian rose oil is one of the most sought after products on the cosmetic market around the world. The history of the rose in the region dates centuries back, even influencing the people that cultivated it. The rose was a symbol of the Thracians, even having its own holiday and ceremony to commerate its blossoming. These traditions still continue in many Bulgarian villages today.

Just as unique as the traditions,  is the rose itself. The specific ecological conditions of the area produce a specific strain of rose. This makes the rose unique, not making it able to produce a similar rose oil anywhere else in the world. To make a single kilogram of rose oil, the collection of over 3000 kilograms of rose petals, which are then squished so the oil can be extracted. Needing such a large amount of rose petals, the oil is valued at 6000 euros a liter of rose oil. Its HIGH status was also noted by ancient peoples, where the oil was treated to six times that of the value of gold.

Rose oil has many properties  which have a very beneficial effect over the user. Containing a complex array of vitamins, minerals, and antioxidants, rose essential oil has excellent emollient properties for moisturizing dry skin; it also offers antiseptic and astringent properties to treat acneic skin, as well as anti-inflammatory properties that help treat redness and inflammation, thus slowing down the aging process and keeping the skin smooth, soft, and hydrated. Rose oil can also help refine skin texture, controlling skin diseases such as psoriasis and atopic dermatitis. A study has even shown that rose essential oil can help heal wounds, as inhaling it inhibits water loss in the skin and lowers the concentration of cortisol (a stress hormone) in the body.